Rebranding through engagement in the culture:
How does a small college make a name for itself in one of the nation's biggest college
towns?
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Developing the Peirce College brand required a deep dive into the college's culture,
mission and values. The year-long process yielded a brand built around the people
of Peirce and their commitment to sustaining a supportive environment for adult
learners.
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What we discovered was a place that is all about support that specializes in helping
working adult learners. From our brand immersion process, we crafted the following
positioning from which all communications are built:
Peirce is the college that really works for working adults.