GESU School, North Philadelphia's non-profit grade school for underprivileged children needed help driving donations. By taking a unique approach that celebrated the giver as an integral role in the school's mission, we created an emotional connection that raised donations by 50%.

4All by Jofit, a women's-only athletic apparel company, needed help creating a strong brand identity to compete with the likes of Nike, Under Armour, and Lululemon Athletica. The new branding elements capture the energy, spirit, and ambition of the company in ways that both honors and defines them.

Eight Days Later, an intense fintess program that offers immediate results, was looking for a way to introduce their new program/brand. We created a provocative website that would attract high-end clientele that is athletically focused.

Seaview Scuba, a full service dive center featuring premier scuba and snorkeling equipment and certification courses, wanted to set themselves apart from the surrounding dive shops and generate awareness of their self-sponsored dive trips. Through playful messaging and photography, we capture the spirit of diving that invites all ages and skill levels to explore.

Backe partnered with Innovation Project Group in developing the Florida Gulf Coast University Innovation Hub, a proposed think tank for the exploration of renewable energy initiatives. Along with website development and strategic planning for the I-Hub, Backe also designed an introductory sales brochure.

M. Cohen & Sons, specialists of high-end architectural and artistic custom metal work, sought a digital strategy, interactive design and sales material design that matched their hallmarks of ingenuity and beauty. We created the Make Your Statement campaign that focused on their product imagery to sell their services.

Penn Presbyterian Hospital, Philadelphia’s leader in heart health innovation, wanted to take advantage of a lobby wall in its new building to showcase the hospital’s pioneering achievements and technological advancements. After reviewing historic documents and photography from the UPenn archives, we developed a 3D thirty-five foot long timeline that pays tribute to its founders and physicians who have made it one of the world’s best.