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Capabilities

CAPABILITIES

We don't want to be all things to all people, we just want to be the best fit for what our clients are trying to accomplish. We're reluctant to call ourselves a “full-service” agency because frankly with such seismic changes out there, it's impossible for any one agency to be a full service agency. Our roots are in brand creation and evolution, and interactive. We are brand activators in the digital age. We'd love to help.

STRATEGY

  • SWOT Analysis
  • Pathfinding Strategic Analysis
  • Competitive Analysis
  • Landscape Survey
  • Positioning/Value Proposition
  • Big Idea Development
  • Concept/Message Testing
  • Market Research
  • Insight Research (Offline/Online)
  • Media Planning and Buying

TRADITIONAL MARKETING

  • Campaign Development
  • Print
  • Television
  • Out of Home
  • Environment
  • Guerilla
  • Promotions
  • Trade Show
  • Brochure
  • Point-of-Purchase
  • Packaging

WEBSITE DESIGN

  • Needs Assessment
  • Creative Strategy
  • User Experience / Interface Design
  • Flash Design & Scripting
  • Programming & Back-End
  • Deployment & Release Management
  • Website Maintenance
  • E-Commerce Solutions
  • Content Management Systems

BRAND DEVELOPMENT

  • Competitive Landscape Analysis
  • SWOT Analysis
  • Brand Positioning
  • Brand Pyramid & Molecule
  • Brand Narratives
  • Color Analysis & Theory
  • Logo & Hallmark Development
  • Design Systems

INTEGRATED MARKETING

  • Marketing Plan Development
  • Touch Point Analysis
  • Tactical Ideation
  • Communications Planning
  • Creative Strategy Development

DIRECT RESPONSE

  • Program Development
  • Creative and Production
  • Database Development
  • Analysis

ONLINE MARKETING

  • Online Competitive Analysis
  • Communications Planning
  • Search Engine Optimization
  • Search Engine Marketing
  • CRM Programs
  • Email Marketing
  • Analytics
  • Online Placed Advertising

WEB 2.0+

  • Social Networking
  • Online Video
  • RSS Feeds
  • QR Coding
  • Mobile Applications
  • iPhone/iOS Applications
  • AIR Applications